Not Secure: HTTP vs HTTPS

We launched a newly designed website and as always the first post is hard to write. It feels much like setting out to surf a big wave. Mind you my wave limit is somewhere about 3 – 3.5 feet at best. I am a novice surfer living on the Gulf of Mexico. Need I say more?

Today the surf is up in a big way. Surfing the internet and landing on pages have changed. The wave is big, heed the warning of  “Not Secure”. 

Let me explain the details.

First what is an SSL?
Simply – the SSL defined is the Secure Sockets Layer (HTTP(S) which is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. Google in effort to make users safe announced a few years ago as of  July 2018 the Chrome browser version 68 would start calling outing all HTTP unencrypted websites as “Not Secure.”  This warning prominently appears in the address bar alerting visitors to the risks of the insecure connections to websites.

Why should the HTTPS, SSL matter to you?
Very honestly there is a pretty high probability that by not complying will damage your brand and lower your conversion rates. Here at Persimmon Creative we believe this is a warning worth heeding. We implemented SSL encryptions on all our client sites a few years ago. Google spoke, we listened.

What does an SSL do and why does your website need the HTTPS?

  1. The SSL builds trust. Over time users will demand protection and very honestly users deserve protection against cyber crime.
  2.  The SSL encrypts information – names, credit cards and addresses passed between users, other computers and servers.
  3. The SSL protects from cyber criminals and a staggering fact according to Cybersecurity Ventures  – cyber damages could reach as high as 6 trillion dollars by 2021.

Our recommendation here at Persimmon Creative is to reach out to your web-master or host provider and purchase an SSL for your website today.