Visit Sarasota Official Visitors Guide

Sarasota, Florida

Visit Sarasota County is the official tourism authority in town. Every year they issue an updated guide containing things to do, places to see, where to eat, shop and stay in Sarasota County. The publication has a potential reach of 100,000 visitors and newcomers and generates hundreds of millions of media impressions for local businesses. For this project, Sarasota Magazine hired us to update the publication covering the art direction and design. One of the biggest challenges was implementing a new 12-column grid system to organize and accommodate the content more efficiently while dealing with previous materials and advertising from previous issues.

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